Reincarnated: Seoul Shinjung
One of the things that is very common among Korean restaurants is how they reincarnate. When they go out of business, the space doesn’t get abandoned. Instead, they get bought out by new owners and they stay the same way — the same concept, the same restaurant name, the same decor, the same menu (most times). There may be different management/owners and a different chef but sometimes even the chef stays behind. That’s what happened with Cafe Toh Dam in Suwannee, Myung Ga Won, Nam San Gol, Well Bean, and Kal Guk Si in Duluth, just to name a few. It’s also exactly what’s happened here. This place used to be called Seoul Restaurant. It’s now Seoul Shinjung. New name, new owners, new management, new chef, new menu, same location, same decor.

One thing that’s noticeable here is the improvement in service. Asian restaurants aren’t really well known for service. You just have to accept it and get used to it. Flagging down a server for anything you need is a way of life. The menu has also been whittled down considerably. I wasn’t shown an English menu so I’m not sure if there even exists one. The good thing is that the servers speak more than a bit of English and will tell you what’s on the menu. The bad thing is that they’ll tell you the names of the dishes in Korean. Asking them to describe what those are, well, that’s almost impossible.
Did you know? The number one reason I love Duluth is because there exists a myriad of Korean restaurants that offer good and cheap eats. Combo lunches at Seoul Shinjung from 11AM until 3PM will only set you back $7.49. That includes 7-8 types of banchan, a huge bowl of soup, and a meat dish. On this visit, I got yukgaejang (spicy beef soup) and pork bulgogi. The soup broth is so much better than before. There are huge chunks of beef and even a piece or two of beef tripe! It may not be the best version in the city but it’s decent enough to eat on multiple visits. The pork bulgogi has lots of tender and flavorful meat. What’s not to like?
So, if you ever find yourself in this parts of north Peachtree Industrial Blvd, a trek for everyone, you have to stop by. You won’t be sorry.
Seoul Shinjung
3585 Peachtree Industrial Blvd.
Duluth, GA 30096
(678) 584-1103




































