Food find: Poilâne bread
There is one thing in this world that my sister and I cannot live without: bread. It’s a childhood addiction that our parents have come to accept because they no longer question us when we literally fill our suitcases with bread from trips abroad: Japanese white bread loaf and rolls, Korean cream bread, Middle Eastern flatbreads, Eastern European bread dumplings, French bread and pastries… You get the drift. Two weeks ago, my sister sent me this picture while standing outside a store:

We were literally jumping up and down when we found out that Belly General Store is now carrying our most coveted bread of all: Poilâne bread. If you don’t already know yet, you must read what this bread is all about then you’d understand our craziness over it.
It’s a steal at only $20. And they get weekly shipments. Imagine, we no longer have to lug around 50 pounds of bread in a suitcase every time we go to Paris. We can now enjoy this chewy, yummy bread any time we fancy. Thank you Belly, we love you.
The scoop:
Belly General Store
772 N Highland Ave NE
Atlanta, GA 30306
(404) 872-1003
Technorati Tags: Poilane, bread, French, Virginia-Highland






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9 responses so far ↓
1 VSanchez // Apr 7, 2009 at 1:38 am
I got to try this bread out. What type of meat do you think goes best with this bread?
2 Lorenzo // Apr 7, 2009 at 12:19 pm
Importing bread to a country that grows a surplus of wheat - - a really efficient use of energy. You probably buy imported water, too.
3 Belly Up For Poilane Bread At The Belly General Store | Atlanta Restaurant Reviews | Atlanta Food Blogs | Dining in Atlanta // Apr 7, 2009 at 2:36 pm
[…] Down Atlanta has all the goods! According to Madame Chow, you should head over to Belly General Store in Virginia Highlands […]
4 D. Fowle // Apr 7, 2009 at 5:22 pm
Didn’t they carry this bread years ago, but quit selling it?
5 Chloe // Apr 7, 2009 at 11:30 pm
VSanchez: it’s actually better just with butter or goat cheese but if you must include meat, make sure you use mild tasting ones like prosciutto (salami and bacon will kill the taste of the bread).
6 Chloe // Apr 7, 2009 at 11:48 pm
Lorenzo: don’t forget, we also import oil into this country that in actuality also has a surplus of oil — as you say, “it’s a really efficient use of energy”. I bet you only ride a bike, too.
7 Lorenzo // Apr 8, 2009 at 1:34 pm
Chloe: Huh? We have a surplus of oil available? What is your source for this fact? If your point is intended as some political statement referring to oil deposits that have yet to be tapped, I don’t think that untapped crude oil deposits are analogous to shelves upon shelves full of fresh bread of all kinds in Atlanta’s own markets.
I’m no tree hugger, though I do in fact ride my bike and take MARTA when I can instead of drive. My point was simply that while we import all kinds of luxury items, many of which are unavailable here, it seems to me that importing BREAD is on the extreme end of the wastefulness scale. We have an abundance of bread, baked fresh in Atlanta, and artisan bakeries here are increasingly turning out some great stuff. Yes, I’m sure Poilane is great bread, and I eat plenty of bread, but I think I’ll pass on the $20 loaf that has more frequent flyer miles than I do and instead pick some up at Holeman & Finch.
8 Homeo // Apr 17, 2009 at 8:51 pm
Being French, I consider that you shouldn’t ask what goes with bread because you eat bread with every meal , except pizza and pasta !
Thank you for this address …I’ll try
9 Chloe // Apr 22, 2009 at 7:43 pm
Lorenzo, chill out. Don’t get into a tizzy just because I buy foreign goods. I do. So what? And I’m sure you do, too. Over half of everything here in the US is manufactured/sourced overseas so you’re bound to buy one of them imported goods anyway. By the way, just so you know, I drive a non-American car
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